Telstra – TV and set-top-box

ECC’s Lead Architect designed, built and delivered complex mobile applications connected with backend creative management and content systems.

Deliverables

• A total of four mobile product development projects were delivered for Android and IOS:
• • Telstra TV Voice Activation Project Mobile App (4K streaming TV shows).
  • Telstra Box Office Platform Mobile App (4K streamed movies and media).
• The solution required:
  • ServiceNow as the back-end service for mobile phone, which was integrated with UX-custom designed front end platform for steaming.
  • Pre-payment technology design, build and integration using Braintree (PayPal).
• Special customer features included a library of favourites, watch later and wish list items.
• Scrum process combined with UX, using a ‘sprint ahead’ methodology (before development) resulted with efficient delivery.

Benefits

• The UX development and design was intuitive to the customers’ profiles.
• The user can now enjoy seamless ‘anywhere, anytime and any device’ streaming experiences on their laptop, mobile TV and/or on the go.

Metrics

• Customer base ~ 1.5 million subscribed.
• 4 Apps – Telstra TV IOS and Android and Telstra IOS and Android Box Office.
• 10 integrated services delivered through API Gateway.

Innovations

• Voice activation command integration with the TV set-top-box was a unique feature for Telstra.
• Integrated voice control: Ask to search, play and pause movies and TV shows, change channels, apps, volume and much more.
• Telstra TV Enhanced Remote: Wi-Fi enabled, Telstra’s Enhanced Remote enables customers to power on, turn the volume up, or control entertainment with your voice.